Northwestern Mutual Experience Center digital displays and artifact cases.

Northwestern Mutual Experience Center

Building a brand environment for Northwestern Mutual

Client: Gilbane Construction Co.   I   Design: Downstream   I   Fabricator: Xibitz

When Northwestern Mutual envisioned an 11,000-square-foot corporate museum for their renovated Tower and Commons building, they partnered with Xibitz to bring the Experience Center to life. Our exhibit fabrication team managed the project from initial concept through final installation, creating an immersive corporate exhibition that showcases the Fortune 500 company’s 160-year legacy.

History exhibit at the Northwestern Mutual Experience Center

Digital interactives and scale models, combined with artifacts from Northwestern Mutual’s archives, elevate the company’s story. A standout feature of the project is an impressive 360-degree circular theater, immersing visitors in the Northwestern Mutual brand. This versatile installation serves both as an immersive brand experience and a functional corporate presentation space, featuring programmable display technology.

360-degree digital theater at the Northwestern Mutual Experience Center

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