
Northwestern Mutual Experience Center
Building a brand environment for Northwestern Mutual
Client: Gilbane Construction Co. I Design: Downstream I Fabricator: Xibitz
When Northwestern Mutual envisioned an 11,000-square-foot corporate museum for their renovated Tower and Commons building, they partnered with Xibitz to bring the Experience Center to life. Our exhibit fabrication team managed the project from initial concept through final installation, creating an immersive corporate exhibition that showcases the Fortune 500 company’s 160-year legacy.

Digital interactives and scale models, combined with artifacts from Northwestern Mutual’s archives, elevate the company’s story. A standout feature of the project is an impressive 360-degree circular theater, immersing visitors in the Northwestern Mutual brand. This versatile installation serves both as an immersive brand experience and a functional corporate presentation space, featuring programmable display technology.

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