When Conagra Brands decided to relocate their corporate headquarters from Omaha to Chicago’s Merchandise Mart, they partnered with Perkins&Will and Xibitz to get the job done.
The design approach was to divide the very large floor plan into four different neighborhoods, with a connecting north/south axis at the center called the Central Market. This multi-purpose hub features a variety of meeting spaces inspiring opportunities for interaction. The four neighborhoods also have unique gathering space called parks. These each have a unique identity based on places found on a family farm including The Land, The Mill, The Barn and The Orchard all made from printed and layered recycled barnwood.