New York, NY
Dow Jones has an enviable brand that’s taken over 125 years to build. So when News Corp. bought the company and sought to locate several media departments in one place, it hired STUDIOS to create a new home for its New York area-based print, online, and wire services divisions.
Partnering with Design360, Xibitz supported Benchmark Construction and STUDIOS with way-finding signage and environmental branding to highlight the achievements of the media conglomerate and complement the architecture and rich history of the printing industry – all in a matter of six months.
Examples of unique materials that Xibitz and Design360 utilized include raw, etched zinc to mimic the old printing presses. Custom exhibits displaying Pulitzer Prizes and other awards employees have won over the years are integrated into wall niches and composed of blued steel, richlite and subtle lighting. And antique photographs of employees working in the newsroom many years ago are printed directly on large pieces of glass.