Executive Briefing Center

Westford, MA

When information technology pioneer IBM renovated existing facilities to create a state-of-the-art software campus, plans included an Executive Briefing Center where thousands of global clients could meet with industry experts.

Not surprisingly, IBM and developer Skanska USA Building Inc. sought to create an atmosphere that would bring company branding to the forefront. They turned to HOK-Houston for innovative design. But design creativity came with a challenge: It called for single-piece murals – one lighted and 28 feet long, and many on curved walls.

HOK tapped proven partner Xibitz for its unique ability to bring the design intent to fruition through prototyping, custom fabrication, and installation of oversized graphic lightboxes and murals. Innovative solutions include a magnetic clamping system for attaching the full-length, brushed stainless steel trim to each mural to give the graphic a seamless finish and allow for easy updates. Vinyl symbols and three-dimensional identities also adorn the space.