In the past, student-athletes and other visitors to the NCAA headquarters entered a lobby that did little to differentiate the office from any other. To remedy the situation, organizational leadership enlisted Perkins&Will and Xibitz to design, fabricate, and install displays that clearly reflect the NCAA values and mission. Key objectives of the branding project included the embodiment of the organization’s mission and culture, a celebration of the” One Team, One Future” initiative, and the promotion of the role of student-athletes in academics, athletics, and life.
The incorporation of the designs into the reception included a 40’ wall of 400 collegiate student-athletes, with 8 special recognition opportunities, and a 70’ wall of all 1300 collegiate membership logos. The displays were produced to allow for easy updating as the stories and membership evolve.