In the past, student-athletes and other visitors to the NCAA headquarters entered a lobby that did little to differentiate the office from any other. To remedy the situation, organizational leadership enlisted Perkins&Will and Xibitz to create and install displays that clearly reflect the NCAA values and mission. Key objectives of the branding project included embodiment of the organization’s mission and culture, a celebration of the” One Team, One Future” initiative, and promoting the role of student-athletes in academics, athletics and life.
The incorporation of the designs into the reception included a 40’ wall of 400 student-athletes, with 8 special recognition opportunities and a 70’ wall of all 1300 collegiate membership logos. The displays were produced to allow for easy updating as the stories and membership evolve.