For the South End Zone stadium renovations, Xibitz executed the Populous designed recruiting spaces and lobby displays celebrating OU’s prodigious history and enduring success. The project included a curved championship display with a built-in touch-screen tablet from which visitors can select a background template and take a selfie from a ceiling-mounted camera, dimensional environmental graphics throughout the player-access spaces and hype areas, as well as fully integrated, pulsating music-driven lighting that is tailored for game-day or recruiting tours.