All posts by Xibitz

Astellas

by Xibitz Corporate

Discovery Walls

Northbrook, IL

There’s significant equity in a successful brand. So wherever it is expressed – to customers, employees, shareholders and other constituents – it has to be right. When Astellas Pharma US, Inc., opened its $150 million headquarters for the Americas in the Chicago suburb of Northbrook, company leaders were proud to unveil a unique property that captures Astellas’ vision of “Changing Tomorrow.”

Designed and delivered by a team of top-tier architects, engineers and contractors, the facility meets Astellas’ operational requirements and reflects the company’s brand. In a matter of just months, Xibitz and Kahler Slater collaborated with the client to identify and execute the optimal way to communicate Astellas’ identity, offerings and differentiators.

The solution: A large triptych wallscape, with a center wall describing Astellas’ purpose: to change the lives of people throughout the world. Outer walls describe what Astellas does. A gridded-multi-frame layout showcases individual messages. Each image is printed on the translucent scrim, allowing backlighting to softly illuminate the corridor and enabling updates of image panels when needed.

Northwestern Mutual

by Xibitz Corporate

Experience Center

Milwaukee, WI

The Experience Center found on the first floor of the newly renovated Northwestern Mutual Tower and Commons was prefaced as the single most important part of the $450 million project. The space illustrates the rich history of Northwestern Mutual and represents a broader shift in the culture of the company to one that is focused on being a leader of the broader community. This approximately 11,000 square foot space consists of many large environmental graphics, artifact cases, and multiple interactive experiences and is frequented by staff, visitors and even used for community events. 

Custom conservation-grade cases dive into the history of NWM, displaying historical documents, artifacts, and scale models highlighting their rich 160 years. Multiple interactive elements offer detailed information on how NWM continues to serve their customers. One standout piece is the 360-degree circle theater floating 10 feet off the ground – immersing visitors in the Northwestern Mutual brand.