Baylor University | Waco, TX
Xibitz worked closely with Populous, RLMG, and Electrosonic to bring the concepts for four interactive pillars to life in the Mark and Paula Hurd Welcome Center grand hall. These 90’ towers are both tapered and tilted featuring programmable lighting. The pillars are named for the theme in which guests discover not only Baylor’s story but also through a personalized experience, considering their own future ahead.
Upon entering the space guests experience the Reflect Pillar. Stepping inside this infinity, mirrored space with a fully projected ceiling, visitors are encouraged to envision their journey and future at Baylor. Next is the Connect Pillar with a 55’x8’ full HD LED array and directional sound system. A
motion detector starts a countdown and an immersive experience begins as guests stand inside the 360-degree display. The show is a connective ride through the years showcasing key historical events, and linking the visitor with the university and its traditions. Following that is the Aspire Pillar. This is a one-of-a-kind “ribbon” LED array that has an interactive element, where registered visitors can use the Baylor mobile app to scan into the AV experience. This allows the visitor to personalize the experience and see their ambitions running up this pillar, begging to ask the question of how this visitor is Inspired by their personal goals or past Baylor experience. Last is the Amplify Pillar. This has a 7’ hemisphere LED element that hangs overhead representing the globe. Within this pillar, the visitor can watch past alumni who have made significant impacts on the world. When leaving this space guests are motivated and encouraged to make a similar, positive impact on the world like other Baylor alumni.
Check out this video walk-through of the space!