Tag Production

A multi-phased project was completed for Rotary International at its headquarters in Evanston, IL. This collaborative effort between Xibitz, Peter Hyde Design, and Angle Park creates a narrative that speaks to all visitors with intentionality.  

Upon walking up to the building, visitors observe vertical messages developed on vinyl displaying the core values of Rotary. As you enter the building, guests are greeted through the Rotary In Action Portal, a curved, interactive that introduces visitors to the space. The largest component of this project features a large fabricated sphere, representing the Earth. The sphere is best experienced from the interior, with wall graphics that display the people Rotary has impacted through it’s work. The sphere, fabricated from unique materials such as bamboo veneer on flat surfaces and a brushed chem-metal applied to narrower faces. The intended message with the design is meant to inspire visitors to do good in the world.

The Bank of America (BOA) Corporate Center, a focal point of its city’s skyline and lit at night from within, represents stability in its granite-clad base with marble columns at its entrances. While a building’s outer look and feel generally endures changes in its owners’ marketing initiatives and design styles, its interior requires more frequent updates. When BOA rolled out a comprehensive global branding effort at its corporate headquarters, Perkins+Will | Eva Maddox Branded Environments and Xibitz collaborated on crafting design solutions for 26 floors in three buildings.

Elements of the brand were woven into the fabric of the project’s finishes reflecting BOA’s corporate mission. The solutions used a wide variety of materials, including a diverse selection of wood, plastic, glass, graphics and stainless steel applications (all of which were chosen per stringent LEED® certification requirements). The end result is a corporate environment that reflects BOA’s unique brand identity; communicates its market position; and provides an attractive, flexible, employee-focused work environment.